PR or press releases are released by the websites to inform the target consumers about new changes or introduction in the company. In case of real world the press release is given in newspapers but for online web world, the Press release is published with online PR media. It is important to publish them with good channels as they are able to reach out to the target consumers and bring them to your website. You can contact the online advertising agencies for this as they can provide you with good services and publish the press release with the right network.
When you buy the services provided by the online media companies then they also get the PR written for you and publish it with good online PR media. This PR has generally has a link of the website which is embedded in the write up and sends traffic to the website indirectly through it. This helps in popularizing your website, brings in good traffic and helps create back links for it. Using the right online PR media thus helps you to promote and advertise your website and create a good search engine ranking as well. You can contact a good online media company who can help you with it better.