When using online marketing for promoting your business, you can make use of a number of different advertising techniques that are quite effective. The online media companies can help you to know about them and may use the different techniques together to promote your website as well. Some of the common advertising techniques that are used by the advertisers include advertising through popunder ads or other display ads. These are placed with the other websites and are visible to the people so that they are attracted to it and may click on it. This helps you to get a good traffic at your website. Some of the other advertising techniques that are used by the online media companies include link submission, email marketing, viral marketing, article marketing, social media marketing and other such techniques. They are all very effective in promoting your website and create back links for your website as well. Using the right advertising techniques help in promoting the online businesses and enables you to reach out to target consumers. It is effective in improving the search engine ranking and is therefore considered to be very important. You can also buy website visitors and get quality traffic at your site.