Adserving refer to the mechanism that places the ad on the different advertising network. So in content targeted adserving, the ads are places with networks that have relevant content. They are contextual in nature and buying this helps you to reach out to the target consumers. When you choose content targeting adserving for promoting your brand then your advertisements are places on ad networks that are based on same theme. For example, if your website is about iron and steel then the content targeted ad serving places it with websites that have content related to iron and steel. The traffic that visits the ad network, notice your ads at the content site and may click on it. This way you are able to get targeted traffic at your site easily. The targeted traffic is the one that is interested in your products and services and are likely to affect your sales and profits directly.
Many of the advertisers are now using content targeted ad serving where the keywords in the content and the one in the ads are matched and then ads are published with them. It is also important that the ads are attractive so that people notice it and click on it to know more about your site.