When the online business wishes to promote their website then they approach online advertising agency. This refers to the agencies that design your online ad campaign. When you advertise in real world then you contact the normal ad agencies to use the right campaign. For online advertising you need to contact the agencies that provide with virtual advertisements. They help you to decide which kind of ad can suit your campaign and bring in traffic to it. The online advertising agencies design it also so that it is appealing enough and attracts the target consumers.
Most of the agencies suggest that you use popunder ads or banner ads as they allow you to use colorful graphics and animation. These help in attracting the consumers and catch their attention. You can also embed video or audio in the ad as that has a better click through rates. The online advertising agencies help you to decide upon the right medium and also help you to identify the target consumers. They then publish your ads with related networks, publishers and social media sites so that you can get their traffic at your website. Advertising through these agencies does not require lot of investments and are very efficient.