Advertising your brand through the web is called as web advertising. The advertisers have different kinds of online advertising tools that can be used for this purpose and helps you to promote the website and get better traffic at it. For advertising, people can choose direct marketing or opt for affiliate marketing. The former includes email marketing where you contact the target consumers directly and inform them of your products through email or direct contact. In case of affiliate marketing, you rely upon a third medium to direct the consumers to your website. In this kind of web advertising, the advertisers publish ads on another website so that people can know about it and visit it.
If you want to promote your website then you can contact the companies that provide with web advertising services. They help you to design the ads and use the right marketing tool so that you can promote your company efficiently. They may use email marketing and provide with the right database so that you can reach out to the people who would be interested in your products and services. The companies use article marketing, link submission and other such tools also that helps with web advertising and gets more traffic at it.